Free Dental Directory Listings Checker

It reads your practice name, phone and postcode from the LocalBusiness or Dentist structured data on your website (or uses the details you type in, if your site declares none), searches Doctify, NHS.uk, WhatClinic and Trustpilot for that name, opens each listing it finds and checks that it shows your phone number, or your name at your postcode. You see, per directory, whether a listing was found and whether it is really yours.

In October 2026 we asked an AI assistant with web search 18 questions a patient would ask ("Can you recommend a good dentist in Marylebone?", "I need an emergency dentist in central London") and counted the sites its answers relied on. Doctify supplied about half of all the links, followed by NHS.uk, WhatClinic and Trustpilot. Practice websites themselves were rarely the source. It is a small sample from central London, and other assistants may weigh sites differently.

Nobody can promise that. AI assistants decide for themselves which practices to name, and the same question asked twice can get different names. What our test showed is where their information comes from: when an answer named practices, it had read them on directory pages like these. A practice that is missing from those pages gives the assistant nothing to find.

We searched the directory for your practice name and no listing showed your phone number or your name at your postcode. That is not proof that no listing exists: it may be under an old name, an old number or a previous address. Search the directory yourself before creating a new listing. A second listing for the same practice is a duplicate, and the old one stays visible.

NHS.uk lists only practices that hold an NHS contract. A fully private practice is not expected to be there, so a missing NHS.uk listing is not counted against you.

The directory has a listing for your practice with a different phone number or postcode. Usually that is an old number or a previous address. Correct it through the directory's claim or edit process. The free NAP consistency checker compares the full name, address and phone field by field.

A listing counts as yours only if it shows your phone number, or your name at your postcode. "Pall Mall Dental Practice" in Stoke-on-Trent and "Pall Mall Dental" in London share a name, and the check tells them apart by postcode. A listing with your name and no address or phone at all is shown as unconfirmed, for you to judge.

Only as a fallback. The check first reads them from the structured data on your website, because that is the record directories and search engines copy. About half the London practices we tested declare none, so you can type them in instead. When your site does declare them, the site wins and what you typed is not used.

We measured which sites AI assistants read for UK dental questions. Other countries and other kinds of business rely on different directories, so the same four would be the wrong list. The NAP consistency checker works for any business in any country.

Each check runs four directory searches and opens up to six listing pages, some through a paid service. The tool allows 8 checks a day across all visitors. When they are used up, try again the next day.